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Following a soft launch to the fitness sector in March, global trade association
IHRSA has now launched its #whygetactive campaign to the consumer market.
news •
09 Jul 2014
Boston University School of Public Health (BUSPH) has combined social media posts and
machine learning to chart entire populations' exercise habits.
news •
23 Jul 2019
Children's fitness equipment supplier ZigZag has launched new software for its internet-linked Expresso bikes that allows riders to share their exercise milestones on Facebook and Twitter.
news •
10 Dec 2010
Pressure on sales thanks to a weak economy, and an over-emphasis on social media, are detracting from real retention efforts, says Guy Griffiths
HCM issue 4 2013
Social media and marketing guru Gary Vaynerchuk has issued a wake-up call to
members of the fitness industry at IHRSA 2014 in San Diego, telling them to
stop marketing “like it's 2004.”
news •
17 Mar 2014
The son of Basic-Fit founder,
Rene Moos, tells HCM how he’s
building and rolling out his own
boutique brand, Saints and Stars
HCM issue 2 2020
Emma Barry gives her thought-provoking
take on the industry’s current strengths,
weaknesses, opportunities and threats
HCM issue 4 2019
The industry catalyst has released a new
book: Building a Badass Boutique
HCM issue 3 2020
We hear about Les Mills’ latest strategy to drive mass market penetration, from the people making it happen
HCM issue 8 2022
Gone are the days of overtly “selling stuff”. That was the message from Sid
Jatia, vice president of digital at Under Armour, at this week’s Millennial 20/20
Summit – an event that looked at all facets of doing business with the
younger generations.
news •
15 Apr 2016
Snapchat and Facebook Live are changing social media. Video should be a key part of your strategy, says Tom Godwin
HCM issue 11 2016
Oasis, Robbie Williams and a string of famous brands spent years fruitlessly trying to
crack America. For wellness author Amelia Freer, all it took was one Instagram post from
UK soul sensation Sam Smith.
news •
31 Mar 2015
Vivafit LLC is establishing an EMS Personal
Training Studio franchise, www.Personal20.com.
product innovation •
24 Mar 2016
Data and the use of technology to enhance
participation will be the theme of active-net 2018.
product innovation •
26 Jan 2018
FitQuest has created an online portal that allows
members, personal trainers and gym operators to
track progress and share success on social media.
product innovation •
29 Sep 2016
Do you know how to fully engage Millennials in your social media marketing? The experts share their advice
HCM issue 6 2016
The team behind female-focused workout protocol, P.volve, talk about their plans to build a global omnichannel brand based on technical training
HCM issue 1 2023
The CEO of l’Orange Bleue talks to Frances Marcellin about its new-style gyms and preparing the company for European expansion
HCM issue 10 2022
This Girl Can, a multi-million pound marketing campaign aimed at getting
more girls and women into sport, has launched today.
news •
12 Jan 2015
Six-time Olympic Gold medallist Jason Kenny will be the headline speaker at this year's
Flame Conference, which will focus on disruption and innovation in the physical activity
sector.
news •
08 Jun 2017
ukactive’s chief executive Steven Ward has urged fitness industry leaders to unite and
harness their collective potential to ensure the sector continues to thrive and creates a
“healthier, wealthier, happier future for all.”
news •
28 Jun 2017
Technogym has announced its Let’s Move for a Better World Day will take place this
Saturday 16 May.
news •
13 May 2020
énergie Group is aiming to promote healthy lifestyles and positive body image through the
launch of a new national social media campaign called #LoveYourSelfie.
news •
10 Feb 2016
ukactive has kicked off its countdown to National Fitness Day 2017 with the launch of a
consumer social media campaign and a renewed focus on taking activity into schools,
workplaces and high streets.
news •
26 May 2017
What forms of communication do your members value? In the second part of his TRP 10,000 series, Dr Melvyn Hillsdon looks at the art of communication
HCM issue 5 2014
Research shows that millennials are now
more stressed than those who lived
through the world wars. We look at
whether gyms can help their members to
develop their resilience
HCM issue 9 2018
There’s a new mindset among consumers regarding how they want to consume fitness – and it means the health club sector will need to place greater emphasis on creating unique, engaging experiences, says Kate Cracknell
HCM Handbook 2016
As part of our management series, Julian Leybourne offers his views on management’s role in creating effective marketing communications
HCM issue 5 2014
The keynote speaker at this month’s IHRSA Annual Convention wants us all to open our arms and embrace technology
HCM issue 3 2016
Gladstone Health and Leisure has launched
MobilePro, a new smartphone app enabling
operators to stay better connected to their
customers and boost online transactions.
product innovation •
01 Apr 2014
Latest News
Sport England’s This Girl Can team has launched a new campaign, Let’s Get Out There, ...
Latest News
Improving physical strength and fitness, mental health and confidence are the main reasons for joining ...
Latest News
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company ...
Latest News
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. ...
Latest News
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified ...
Latest News
Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health & ...
Latest News
Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the ...
Latest News
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to ...
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and
Adam Daniel have been designed to empower
your team and transform your service
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten
years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with
business growth. MD, John Lofting and operations
director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal
trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter
and more productive workforce, one membership at a time
HCM magazine
HCM People
Jen Holland
CEO: Edinburgh Leisure“Edinburgh Council will have a £143m budget shortfall by 2028/29 and so must find ways to become more efficient”
HCM magazine
Speaking on the LIFTS podcast recently, Xponential Fitness CEO Anthony Geisler said participation in studio cycling is down globally. Kath Hudson decided to investigate
HCM magazine
When a hefty round of investment
coincided with the pandemic, the
CEO of Midtown Athletic Clubs
feared the company – founded by
his grandfather – would go down
on his watch. He talks to Kath
Hudson about the pressure to
keep the business afloat
HCM magazine
The European fitness sector is beating pre-pandemic numbers according to the 11th annual European Health & Fitness Market Report 2024 from Deloitte and EuropeActive, as Karsten Hollasch reports
HCM magazine
“Actually most people go to the gym to feel better and that’s far easier to achieve than losing 5kg”
Sport Centre Team Leader Harrow School
£29,500pa + pension + benefits
Harrow, London, United Kingdom
Fitness Instructor University of Brighton
£23,144 to £25,138pa
Brighton, East Sussex, United Kingdom
Read the latest issue
Featured supplier news
Places Leisure is a leading leisure centre operator with a mission to create active places
and healthy people for communities to thrive.
Featured supplier news
In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of
innovation. Now, we proudly present the Schwinn Z Bike, the culmination of our legacy of
excellence.
Company profiles
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Study Active is a UK leading provider of health & fitness qualifications including Gym Instructing ...
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Property & Tenders
Grantham, Leicestershire
Belvoir Castle
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Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
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REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
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